video content

CinemaNow, the PC movie download and rental store, will allow rented or purchased movies to be played through the Xbox 360. When you purchase or rent a movie, PC will detect your Xbox360 and stream the movie through it and onto your big screen.

iTunes is no longer the only place you can download Disney films. Microsoft announced at this years E3 in Santa Monica, Calif., that Xbox 360 owners can now download old and new Disney films. Unlike the downloads offered on iTunes, these films will not only be available in standard definitions, but also in high-definition format.

MySpace is relaunching its 18-month-old video-sharing service. MySpaceTV will be a stand alone site separate from MySpace.com. It will offer users video integration on their MySpace pages. MySpace also hopes to continues focus on its current venture hosting professional videos such as Sony's "Minisodes". And future features will allow users to edit and mash up posted videos.

How did this happen? NBCU is making itself usable: it will not accept pre-roll online video ads longer than 15 seconds for short-form video content. The exception will be full-length episodes of broadcast-TV shows, which are longer duration and ad breaks are non-frequent. a revenue risk, considering about a quarter to a third of all pre-roll coming into NBC Universal still clocks in at 30 seconds. Not sure if other networks have similar policies, but will probably follow suit in some form soon.